Using scorecards to prioritize Opportunities
This guide explains how you can use scorecards to standardise scoring across your organization.
As you start scoring opportunities, you might find that you need some standardization across your teams when they prioritize their own opportunities.
An often asked question is; what does it actually mean to have ‘80% business value’? One team might interpret this completely different from other teams.
If this is a challenge you’re facing, scorecards can help you standardize the way teams prioritize opportunities across your organization.
Creating a simple scorecard
The most simple scorecard explains what the different scores for customer value, business value, and effort mean for your organization. A simple scorecard is made up of several elements:
Scoring criteria: Describes how you define customer value, business value, and effort. In a simple scorecard, you simply choose one definition for each of these criteria.
Scoring guide: This specifies the meaning of each score; e.g. what do we mean with ‘2/5 expected CSAT increase’?
In practice, a simple scorecard could look like this. The criteria are all made up; feel free to replace them with your own.)
To download the simple scorecard, click here.
Creating an advanced scorecard: Weighted scoring
If you want to include more criteria in your scoring, or even combine criteria together, you can use ‘weighted scoring’. A weighted scorecard is made up of several elements:
Scoring (sub) criteria: Describes how you define customer value, business value, and effort. In a weighted scorecard you can choose multiple sub-criteria for each of those main criteria.
Scoring guide: This specifies the meaning of each sub-criterion score; e.g. what does a ‘2/5 impact score’ mean?
Weights: These determine how much each sub criterion is taken into account.
Have a look at an example below. The sub criteria are all made up; you are free to replace them with criteria that make sense for you.)
To download the weighted scorecard, click here.
If you want to make a scorecard yourself, use the following formula:
Main criterion score = ((Sub criterion A score/5)*Sub criterion A weight)+((Sub criterion B score/5)*Sub criterion B weight)+Etc.
So in the example above: Customer value score = ((CSAT score/5)*CSAT Weight)+((Impact score/5)*Impact weight)
Creating a scorecard is a co-creative exercise
Creating your own scorecard will probably need some alignment between different roles. To do this, gather the same people you would invite to a prioritization session, making sure many perspectives are represented. Then, brainstorm criteria and scoring guides together.
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