Using Personas in Journeys

What are Personas and how to use them?

It’s important to understand who your customers are, and why they do what they do. With Personas, you create visual profiles of the most important customer types. This way, your team will share a common language about who your customers are.

Creating Personas

Use the Persona canvas in TheyDo to capture the need-based profiles of the different customer types for your business. We’ll show you how to manage personas in one place.

Organizing Personas

Showing the edges of who your customers are helping to focus on the right personas. TheyDo helps you with a super-effective way of organizing a group of personas: the 2x2 matrix.