The role of the customer journey map in banking
New Fintech players are unlocking a smoother customer experience. Big banks risk falling behind if they don’t follow suit. TheyDo makes it easy to build a journey management system that syncs customer needs with business goals.
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Trust and convenience
A financial organization’s ability to design the customer journey around trust and convenience is more important than ever before. But building trust takes time, especially where money and regulations are concerned. You need to be able to create confidence where it counts.
Make it manageable
Using a Journey Management system is the key to revolutionizing how financial organizations understand their customers and deliver a customer experience built on trust and convenience.
One central place
In sizable organizations, even the smallest changes can have a huge impact on complex systems and processes. Simplify things by mapping it all in one place.
Create a shared understanding
Make sure everyone in your organization knows exactly what your customers need and value most.
Visualize the journey
See precisely how all touch points of the customer journey fit together to make the customer lifecycle.
Make it convenient
Turn that value into something that makes your customers’ lives easier.
Scale smart
The smartest way for big players to scale is to structure journeys in a framework that allows them to make change in an orderly fashion.
Speak the same language
Organize your journey management setup using a single taxonomy
Standardize your way of working
Create customer journey templates that everyone can easily use.
See the opportunities
Easily combine existing journeys with analytics and user research to instantly spot possibilities.
Make correlations
Personas, products, and services – stack different journeys on top of each other to see where they intersect.
More touchpoints, more impact
Use TheyDo to make better decisions by identifying and prioritizing across journeys, teams, and the entire customer experience.
Track solutions
Align the right solutions with the right opportunities.
Build more trust
See where you can instill trust on an even higher level.
See examples from Fintech industry challengers
Bol.com, the leading online retailer in the Netherlands set out to fundamentally change the way they combine Big and Small Data with TheyDo playing a critical role.
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When VEMT started using Journeys to help its customers buy in a smart way, closing deals went a lot faster.
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How Essent uses personas and journeys to align everyone on what its service partners and customers need when shopping for products to go (more) green.
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