Customer-centric backlog
prioritization
Identifying and prioritizing opportunities across journeys and teams is the key to working experience-led.
Give TheyDo a tryCreate effortless
back-and-forth
From Jira to Azure DevOps, TheyDo integrates with your favorite issue tracking and project management tools to instantly align your journeys and roadmaps.
Sync journey improvements
with your product backlog
Do your team a favor and link journey improvements straight to your backlog so you don’t lose hard-earned customer-centric insights.
Your whole organization
working as one
Get everyone’s head around what’s happening, who’s doing it, and how it impacts the customer experience.
Clear-cut labels
Map statuses to give journeys and backlogs the same definition of done
Two-way sync
Enable two-way sync so that everything is updated in real time
Direct ties
Create story maps underneath your journeys that are directly linked to your roadmap
Blend innovation and customer-centricity
Pushing your customer-centric ideated solutions straight to your backlog allows you to build solutions that are both innovative and customer-centric – nearly 100% happy customers
Bring everything together in one place
Sync TheyDo solutions in any journey with epics, features, or tasks. On the flipside, link any epics to solutions in TheyDo.
Give context to every insight with journeys
Push new solutions (including solution details) from journeys to epics without getting things lost in translation.
Capture opportunities and prioritize across journeys
Easily see where opportunities cut across journeys.
Track solutions and sync both ways
Ensure that no epics exist without a journey reference, making work truly customer-centric.
Marloes Bos Partner Lifecycle Lead bol.comTheyDo enables us to align our understanding of our partners and reveal what to do next and why.
See how others are doing it
Rob Paauw, Manager customer experience at PostNL, shares how the company's teams are coming together through a journey-centric way of working.
Read storyFragmented data drags down lots of teams, keeping them from seeing the big picture and aligning on what’s important. Jumbo is successfully using Journey Management to flip the script within their organization.
Read storyJourneys are becoming the focal point of Van Lanschot’s ambitions to connect the customer experience with business goals. They’re using journey-centric tooling to understand the opportunities and solutions that will make the most impact.
Read storyCreate your customer-centric backlog
